Brand Story
About
House of Bilimoria, is a Wembley-based luxury upcycle atelier that embodies ethical and sustainable practices. Founded in 2008, the brand made its debut in an off-schedule show at London Fashion Week at the Museum of London, and has since focused on creating timeless pieces using second-hand, vintage, and heirloom fabrics.
House of Bilimoria collaborates with fair trade initiatives and artisans in Kolkata to craft its collections, which include bespoke and ready-to-wear clothing and accessories.
With an unwavering commitment to sustainability, each piece is made on demand by a talented in-house team of pattern cutters and tailors.
By avoiding mass production, the brand ensures no excess stock or waste, using a wide range of fabrics, from vintage sarees and curtains to cutting room offcuts.
Fusing cultural heritage with modern elegance, House of Bilimoria embraces all body shapes and sizes, offering truly unique and personalised fashion.
Our Why
House of Bilimoria was born out of a deep-rooted love for artisanal craftsmanship and sustainability. By using heirloom and second-hand textiles—especially those from South Asia—we address the massive issue of textile waste and overconsumption. We offer a personalised alternative to fast fashion, where clothing is tailored to your unique shape, style, and identity. At House of Bilimoria, we believe that you shouldn’t have to fit into a brand’s box; instead, we co-create with your personal style.
Founder Story
Shilpa Bilimoria-Cherry
Hailing from Canada and relocating to the UK during her teenage years, Shilpa Bilimoria-Cherry cultivated her distinctive style amidst the traditional ambiance of a Gujarati household and the shift from the 90s west coast of Canada to the dynamic life of London. Her roots trace back to the Darji community in Gujarat, where Darji, meaning tailor, encapsulates her family's legacy.
Ancestrally, both her maternal and paternal lines were dedicated tailors, shaping garments across India, Sri Lanka, and Africa. Driven by her lifelong passion for crafting and textiles nurtured during her upbringing, Shilpa delved into a formal education and a career in the fashion industry.
Shilpa's philosophy extends beyond environmental sustainability to intertwine themes of identity and heritage.
Through the medium of textiles, she weaves a narrative that fosters a profound connection and storytelling experience.
In addition to her accomplishments with House of Bilimoria, Shilpa Bilimoria-Cherry has lent her expertise to the realm of high-end fashion, undertaking bespoke tailoring projects for esteemed luxury brands.
